Booking.com, part of Priceline.com (Nasdaq:PCLN) is Europe’s leading online hotel reservations agency by room nights sold, attracting over 20 million unique visitors each month via the Internet from both leisure and business markets worldwide. Established in 1996, Booking.com offers competitive rates for any type of property, ranging from small independent hotels through to a five star luxury. The site is available in 17 languages and offers over 40000 hotels in 63 countries.